'Go Number One' for your neighborhood
During Culture night in Copenhagen, Irma wanted to raise awareness about their ecological range. But what people really wanted was just a place to pee. We solved both problems.
We placed 13 toilets next to the busiest train station in Copenhagen.
Each toilet representing a neighborhood in Copenhagen.
Each toilet sign was designed like a typical city-sign with a monument from that specific neighborhood
Anyone who wished to participate was handed a small urine container to pee in.
All the containers was then collected by a scientist.
We gave away special V.I.PEE-badges to everyone who participated.
The results took everyone by surprise, as the most wealthy neighborhood turned out to be the least ecological.
Click through some pictures from the night below.